Mestre da Riqueza is the investing channel of André Janeiro Dias, born in São Paulo in April 1984. He graduated in Business Administration from Universidade Paulista and earned an MBA in Finance from Fundação Getúlio Vargas (FGV), then spent close to a decade inside the banking sector before crossing over into entrepreneurship and financial-content creation. That insider-to-educator arc is central to his credibility with a Brazilian audience that now runs into the hundreds of thousands of subscribers.

Launched in 2020, the channel is built around practical, portfolio-first investing, with a strong focus on variable income: Brazilian stocks, real-estate funds (FIIs), dividends and month-by-month "minha carteira" portfolio updates that walk viewers through his actual buying decisions. The register is hands-on and decision-driven rather than hype-led, aimed at taking beginner and intermediate investors toward confident, self-directed portfolio management.

Beyond the channel, Dias co-hosts the "Irmãos Dias Podcast" alongside his sister Carol Dias, herself a well-known businesswoman and investor, where they interview guests across finance, investing and entrepreneurship. The podcast format makes him a natural fit for a two-way interview and audience exchange, and positions the brand firmly in the financial-literacy and long-term-wealth space.