Sébastien runs the Self-Made Program brand from France, with a YouTube channel of around 114,000 subscribers, 755 videos, and nearly 2.9 million total views since launching in November 2020. The content centers on e-commerce and Shopify dropshipping: launching profitable online stores, building micro-brands with AI tools, and behind-the-scenes business vlogs, positioned around his own story of becoming a millionaire by 26 starting from zero.

The brand runs a free lead-magnet course alongside paid membership products through membres.selfmadeprogram.com, plus a Telegram community and a Linktree hub. Crypto or trading content was not visible in the channel's current output, the focus reads as e-commerce and online-business education rather than markets or tournaments.